Partial Load Professor, Sault College

September 2016-Present
Sault Ste. Marie, Ontario

Responsible for: planning, developing, and delivering course material, primarily in Business; developing lessons, tests, and assignments; repeated delivery of online courses in NCCP program.

  • 99% Professor approval rating on F18 Student Feedback questionnaires (79% Outstanding) – 28% Response Rate across 238 enrolled students, in 5 first-year classes
  • Primary Sault College online delivery professor for NCCP Business program – have taught 3 different NCCP courses (7 sections) over past 2 years
  • Sourced and piloted online program delivery tools for specific courses, improving student outcomes – worked directly with publishers to develop creative solutions for increased student adoption
  • Conceptualized and piloted dual classroom (broadcast) setup to allow more students to be enrolled in classes traditionally constrained by lab size
  • Attended “Teaching International Students” Professional Development session (Saturday, January 26) to enhance my understanding of International student needs

Courses taught:
  • Introduction to Business Concepts (BCG101) x3
  • Marketing 1 (BCM101) x3
  • Marketing 2 (BCM102) x2
  • Introduction to Human Resources (BCH101) x2
  • Small Business Management (BUS228)
  • Professional Selling (BCM203)
  • Computer Applications For Business I (BCO118) x4
  • NCCP – Spreadsheet Management/ Computer Applications For Business I (BCO107/BCO108) x 4
  • NCCP – Computer Applications For Business I (BCO103) x3
  • Computers in Human Services (COM102)
  • Producing, Freelancing And The Business Of The Film Industry (FPD242)

Founder, CEO, and Project Manager, Fireside Brand Storytelling

March 2015-Present
Sault Ste. Marie, Ontario

Responsible for: daily business operations; managing projects for a range of clients; developing branded communications and creative content; developing social media campaigns and monitoring success; using Google Analytics to monitor website traffic and facilitate site migrations/launches; client service and account management.

  • Managed the project to revamp Jump Branding & Design, Inc. website; developed new site architecture and content for main site pages and case studies (
  • Managed project to launch Jump thought leadership campaign; developed article content and pushed to email database, social media channels, and Jump website
  • Developed branded content, including in-store messaging, website copy, promotional materials, and name generation for a range of clients, including East Side Mario’s, Canadian Tire, Milestones, Swiss Chalet, Pizza Hut, etc.
  • Drove the rebrand process for Children’s Rehabilitation Centre Algoma, including name generation (new brand to launch in June 2016), website content, video storyboard and branding process stewardship and launch
  • Managed the project to rebrand THRIVE Child Development Centre (Formerly the Children’s Rehabilitation Centre Algoma), including name generation, website content, video storyboard and branding process stewardship and launch
  • Wrote and edited website content, presentation materials, press releases, video storyboards, and sales booklets for clients to support brand launches and ongoing brand development
  • Created and published social media content for Jump and several of their clients
  • Created and published social media content for Jump and several of their clients

Director of Marketing Communications, UP Lottery and Gaming (SSMIC)

August 2016-July 2018
Sault Ste. Marie, Ontario

Responsible for: managing the project to develop the strategic marketing and communications framework intended to increase brand awareness (in the industry) for the city’s lottery and gaming cluster development effort; driving enrollment in the UP talent pool, an industry-specific pool of talent designed to supply the growing cluster with relevant human resources; managing a significant portion of project budget (and helping to generate funding) in the areas of production, media, and events; executing planned activities in media and events; supporting business development through targeted advertising, event activity, and attendance at industry conferences.

  • Development and rollout of UP brand, including brand and marketing materials, and campaign
  • Strategic development, creative ideation, and execution of multiple hyper-targeted mini-campaigns directed at both business and talent attraction
  • Development of strategy and content for social media engagement for business and talent prospects
  • Planning, direction, and content development for two websites: one, for business attraction (; and the other for talent (
  • Regular stakeholder reporting to funding agencies and operational oversight bodies
  • Management and leverage of both local and industry-focused media outlets for communications
  • Strategic media planning and execution with ever-changing budgets and requirements
  • Business development activity at industry conferences and fam tours

Director of Marketing & Communications, Algoma University

November 2009-March 2015
Sault Ste. Marie, Ontario

Responsible for: managing operations and multiple unique and annual projects in order to develop and execute the University’s Strategic Plan in the areas of public relations, communications and marketing planning and execution; supporting the development of the enrolment management strategy for the University; leading the marketing and communications efforts in support of student recruitment; exercising leadership and good judgement in supporting the success of special strategic initiatives and in managing communications during a crisis; contributing to the planning and development of all programs and services and the identification of necessary financial and human resources.

  • Led the project to redesign the University visual identity, including all related marks, a 50th Anniversary mark, and supporting brand guidelines, including developing and implementing a transparent RFP (procurement) process to undertake a new agency search
  • Managed the website redesign project that culminated in the launch of a new university website and supporting recruitment microsite that reduced the number of site pages by 37%, resulting in simpler navigation and increases to unique visits, pageviews and visitor time on site
  • Managed annual recruitment-focused projects with external marketing agency, overseeing an annual $500,000 design and media budget
  • Managed project to develop a new marketing campaign that resulted in a 6.3% increase in student applications from the target demographic despite a 50% reduction in the marketing budget (2012) – also developed and executed marketing campaigns that resulted in a 44% increase in applications from the target market segment over two years (2009-2010)
  • Won two Silver awards (for recruitment microsite and campaign materials) at The Higher Education Marketing Report’s Educational Advertising Awards (2012), and a Bronze Cassie award (2011)
  • Maintained department service levels despite 25% budget cut and loss of 25% of human resources
  • Launched a new microsite and conversational video aimed at high school student recruitment – also developed video and new virtual campus tour
  • Implemented a Digital Asset Management solution to better manage photography and video assets
  • Sat on numerous strategic bodies at the University, including the President’s Budget Advisory Panel, the Enrolment Management Committee, and the Presidential Advisory Committee on Athletics
  • Worked with Director of Recruitment to develop and implement new recruitment strategy resulting in increased conversion rates overall, and particularly amongst second choice applicants
  • Managed projects introducing several new marketing pieces into the recruitment cycle (e.g. offer/acceptance package, parent’s handbook)
  • Developed and managed marketing campaigns intended to recruit students for new program offerings in two separate off-site locations, adding additional revenue streams to the University

Director of Communications & Principal, Jump Branding & Design Inc.

July 2004 – November 2009
Toronto, Ontario

Responsible for: leading and directing the web design and development team, including creating site architecture and interface strategies and managing budgets and development timelines; marketing and corporate communications through press releases and websites; new business development including lead generation, initial contact, sales presentations, and proposal writing; managing the corporate IT environment, including the acquisition and maintenance of both hardware and software; engaging clients as part of a collaborative process in branding, packaging, website, and environmental design projects; developing and managing HR practices, specifically interviewing, hiring, and on boarding.

  • Sourced and responded to new business opportunities; wrote new business proposals
  • Developed marketing ideas and creative content for numerous clients, including name generation, tagline development, advertising concepts and copy, and have written, edited and proofread copy for promotional posters, brochures, advertisements, packaging, etc.
  • Developed Jump corporate website and performed SEO that drove over 2000 unique visitors per month and resulted in 2-4 new business opportunities per week – Over 75% of all traffic arrived via search engines
  • Generated over $1,000,000 in annual revenue by the company’s 4th fiscal year
  • Increased efficiency, security, and reliability by implementing network infrastructure
  • Led website, branding, and retail design projects from proposal to completion
  • Effectively translated client goals into site architectures, GUIs, and wireframes, managing the development of award-winning websites, custom content management solutions, and CMS application integration (eg. WordPress, Drupal)
  • Hired strong employees by developing both behavioural and skills interviews
  • Successfully retained direct reports due to effective on-boarding and management (one-on-one meetings, coaching, and by developing thorough performance and salary review processes)

Teacher, Huron Heights Secondary School

November 2001 – May 2004
Newmarket, Ontario

Responsible for: teaching History, English, Anthropology and Law to students in grades 10 to 12; coaching Senior and Junior Boys’ Football, Junior Boys’ Hockey, and Varsity Boys’ Lacrosse.

  • Created long-range plans and lessons to manage expectations and satisfy curriculum deliverables
  • Developed new units and modified existing ones to improve course content
  • Pioneered mark tracking with hand-held devices to accelerate assessment delivery
  • Improved communication with students and parents by creating and maintaining class websites
  • Rejuvenated the Senior Football program (0-6 in 2002 to Metro Bowl Finalists in 2005) by reintroducing the Junior developmental program

Teacher, Clairlea Public School

November 1999 – June 2001
Toronto, Ontario

Responsible for: teaching Grade 7 and Grade 5 core subjects as the homeroom teacher; teaching Home Economics and ESL programs as a resource teacher; starting and coaching Senior Boys’ and Girls’ Basketball programs; coaching Cross-Country Running and Track & Field.

  • Created long-range plans and lessons to manage expectations and satisfy curriculum deliverables
  • Developed new units and modified existing ones to improve course content
  • Built strong relationships with ESL students to help them transition to their new country
  • Improved behaviour in senior grades by starting up both Boys’ and Girls’ Basketball programs
  • Coached Boys’ Basketball team to Finals in second year of program
  • Successfully taught 7-year-olds how to Triple Jump!