Skills

    • Experienced Higher Education Administrator with knowledge of the sector in Ontario, including macro (Ministry-Level) trends and forces, and institutional opportunities and challenges
    • Seasoned marketing professional with knowledge of both digital and conventional media, measurement, and integrated media planning on all channels
    • Superb understanding of branding, including brand positioning, development, and extension; familiar with and understand the importance of developing, maintaining, and employing brand standards guides to ensure brand consistency
    • Brand storyteller with an understanding of content marketing and the value of the consumer experience
    • Extensive knowledge of website design and development cycle
    • Understand new and traditional media (press releases/conferences, website, social media)
    • Hands on experience with IT planning, from desktop maintenance to network planning and server administration
    • Proficient in both Mac and PC environments (currently working on Mac)
    • Familiar with Adobe Creative Suite; Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver, and Flash